About Us
Who We Are
ABE Medical (Pty) Ltd is a family-owned advisory business that helps South Africans make informed decisions about medical schemes, gap cover, short-term insurance, and life cover. Built on decades of industry experience and long-standing client relationships, we focus on clear guidance, personalised service, and practical support at every stage of the client journey.
Our Journey
Our founder, Arthur B Easton, began his career in the financial services industry on 1 August 1986 with Old Mutual, following in the footsteps of his father. Starting as a field representative, he gained extensive experience across life insurance, investments, retirement planning, medical schemes, and short-term insurance.
In 1988, Arthur relocated to the North West Province, where he played a key role in supporting Old Mutual Voluntary Groups and contributed to the successful merger between Old Colonial Mutual and Old Mutual Voluntary Groups. This period laid a strong foundation in both leadership and client service.
Driven by a desire to build something of his own, Arthur transitioned into brokerage. After gaining hands-on experience with Wally Weeks Brokers, he established his own business on 1 July 1991, focusing on Medical Schemes and Short-Term Insurance for individuals and families.
Growth and Expansion
Over the years, the business steadily grew:
- 1999 – Established working relationships with major organisations such as Telkom and Eskom in the North West Province
- 2002 – Relocated to Jeffreys Bay in the Eastern Cape, expanding into a new region
- 2003 – Rebuilt and strengthened partnerships with Telkom and Eskom in the Eastern Cape
In 2009, a strategic partnership with CMAC (Care Medical Aid Consultants) opened the door to a wider range of medical schemes. This allowed us to offer more comprehensive comparisons and provide clients with better, more informed advice.
Becoming ABE Medical (Pty) Ltd
A major milestone was reached in 2016 when the business expanded into ABE Medical (Pty) Ltd. After several years of regulatory processes and new agreements, the company became fully operational in its current structure by the end of 2020, with all necessary approvals from the Council for Medical Schemes (CMS) and the Financial Sector Conduct Authority (FSCA) in place.
Our Leadership
Arthur Easton
I started at Old Mutual on the 1 August 1986 following in the footsteps of my father who also worked for Old Mutual at that time. I started as a field representative and trained to do life insurance, investments, unit trusts, funeral policies, retirement
policies, medical schemes and short-term insurance. On the 1 January 1988 I was transferred to the Western Transvaal (Northwest province) to assist in heading up Old Mutual Voluntary Groups and to assist with the merger of the Old Colonial
Mutual with Old Mutual Voluntary Groups.
I reached the point where I felt I needed to go on my own and become a broker. To get the necessary experience I started working for Wally Weeks Brokers in Klerksdorp on a part time basis. This was 1 July 1989. On the 1 July 1991 I started my own brokerage under my own name known as Arthur B Easton specializing in Medical Schemes and Short-Term Insurance (Personal Lines).
In 1999 we started working with Telkom and Eskom in the Northwest Province. On the 17 October 2002 we moved the business to Jeffrey’s Bay in the Eastern Cape and in 2003 we renewed our relationship with Telkom and Eskom in the Eastern Cape.
To expand my service options, I entered into an agreement with CMAC (Care Medical Aid Consultants) a National Healthcare Broker Company in 2009.
This arrangement was very beneficial as I now had access to many more Schemes, I had not originally had contracts with. This placed me in a position to do better comparisons and provide better advice to my members.
In the year 2016 we were so Blessed that we reached a point to expand our business and ABE Medical became ABE Medical (Pty) Ltd. It took another 4 years to get all the paperwork in place and new agreements were reached with the various Medical Schemes and the end of 2020 the new Company officially started doing business with the CMS and FSCA agreements in place.
Once again, we are now in an excellent position to provide better service to our existing and potentially new members.
Stephan James Easton
Stephan James Easton, known as James, represents the next generation of leadership at ABE Medical. As a Key Individual, he plays an active role in guiding clients and maintaining the company’s high standard of service.
James completed his schooling at Global Leadership Academy in Jeffreys Bay, matriculating in 2015. He immediately pursued further studies, completing a Diploma in Financial Trading in 2016 and a Diploma in Counselling in 2017, equipping him with both technical and people-focused skills.
Between 2020 and 2022, he strengthened his professional standing by obtaining:
- RE5 (Representative Exam)
- RE1 (Key Individual Exam)
- NQF Level 5 in Wealth Management
He further expanded his expertise with certificates in Business Management and Management Planning in 2022 and 2023.
James is currently contracted with Care Medical Aid Consultants (CMAC) and ABE Medical (Pty) Ltd, where he serves as a financial advisor. His intermediary services include medical schemes, gap cover, short-term insurance, and life cover, subject to the applicable product provider requirements and regulatory permissions.
- Medical Schemes
- GAP Cover
- Short-Term Insurance
- Life Cover
With a strong foundation in both financial and personal advisory skills, James brings a balanced, client-focused approach—helping individuals and families make informed decisions with confidence.
Our Mission
ABE Medical is a proudly family-owned business dedicated to helping South Africans access reliable, personalised healthcare and insurance solutions. With compassion, integrity, and decades of experience, we treat every client like part of our extended family—offering honest advice, transparent service, and long-term support. Our mission is to empower healthier, more secure lives by making medical aid and insurance guidance simple, accessible, and tailored to each client’s needs.
As a regulated financial services and healthcare advisory business, ABE Medical is committed to acting with due care, skill, and diligence; treating clients fairly; providing clear information; and supporting informed decision-making. Our services are provided within the applicable South African regulatory framework, including oversight by the Financial Sector Conduct Authority and the Council for Medical Schemes where relevant.
What We Stand For
At ABE Medical, we are guided by three core principles:
- Experience you can trust – Decades of industry knowledge and proven expertise
- Personalised service – Advice tailored to each client’s needs
- Better choice, better advice – Access to a wide range of schemes for clear, informed comparisons
Looking Ahead
We are proud of our history and excited about our future. With a strong foundation and the next generation actively involved, ABE Medical (Pty) Ltd remains committed to:
Providing reliable advice, clear service, and practical support—every step of the way.
Regulatory Disclosure
ABE Medical (Pty) Ltd provides advisory and intermediary services within the applicable South African regulatory framework. Financial services are provided in accordance with the Financial Advisory and Intermediary Services Act and the related General Code of Conduct for authorised financial services providers and representatives, where applicable. Medical scheme advice and intermediary services are provided in accordance with the Medical Schemes Act and the requirements of the Council for Medical Schemes, where applicable.
- Financial Services Provider number: 51238
- CMS brokerage accreditation number: ORG 4505
- Registered company name: ABE Medical (Pty) Ltd
- Company registration number: 2016/34118/5/07
- Key Individuals: James Easton & Arthur B Easton
- Professional indemnity cover: Up to date
Important Client Information
The information in this document is intended to introduce ABE Medical (Pty) Ltd and explain the nature of our services. It does not replace personal financial advice based on a full assessment of a client’s needs, financial position, objectives, and product suitability. Product benefits, contributions, premiums, exclusions, waiting periods, underwriting requirements, and terms may differ between providers and must be confirmed in the relevant official product documentation.
Complaints and Escalation
Clients are encouraged to contact ABE Medical (Pty) Ltd first if they have a concern or complaint about our advice, service, or administration. We aim to acknowledge complaints promptly, investigate them fairly, and provide feedback within a reasonable time.
- Complaints contact person: James Easton
- Email: office@abemedical.co.za
- Cellphone: +27 76 578 9579
- WhatsApp: +27 76 578 9579
- Escalation: If a complaint cannot be resolved internally, clients may be referred to the relevant external body, including the FAIS Ombud for financial advisory matters or the Council for Medical Schemes for medical scheme-related matters, where applicable.
Privacy and Personal Information
ABE Medical (Pty) Ltd respects the privacy and confidentiality of client information. We process personal information only where necessary to provide our services, meet legal and regulatory requirements, communicate with clients, and support proper recordkeeping. Personal information is handled in line with the Protection of Personal Information Act and appropriate safeguards are applied to protect client information.
Clients may request access to, correction of, or deletion of their personal information where permitted by law
Contact Details
- Business name: ABE Medical (Pty) Ltd
- Email: office@abemedical.co.za
- Cellphone: +27 76 578 9579
- Website: www.abemedical.co.za